Type as Mood in Clarendon

It seems we are constantly faced with the particular design challenge of needing to convey a message or feeling in a way which will capture and hold attention. Most designers have a book of tricks, - a list of techniques they have mused upon and wanted to try or those they have already used and found to be effective (old standbys).

When working with type alone or dynamically, one has the boundless progenations of history to draw from in both gaining ideas and devining inspiration. Elements within the design rely upon each other to create cohesiveness or contrast in the overall strategy.

Clarendon, Virginia sits in the heart of Arlington. It is unquestionably one of the most unique locals to walk around and get design ideas. In what can only be described as a goulash or medly, a clash or interesting truce between different periods and their styles. Despite the renovation and intense trends toward planned renewal, Clarendon is a perfect place to walk around and see not just the sights but the - signs.

Neon abound. Hand painted and written. The former home of Arlington's 'Little Saigon' still boasts the honor and many elements remain.

An office building development rises in back of the beginning of Clarendon's Little Saigon beginning atthe 3100 block of Wilson Blvd in Clarendon. The office complex is complete today. As is the melange of periods...


Clarendon Virginia is a Metrorail stop. It's so easy to take a short ride up the escalators and into the center of it's most interesting proclivity. It is also a nightlife hotspot. I recommend taking a stroll for inspiration - take a camera!