As far as the company name appears, it's every bit as smart and as sleek only in a more collusive way. Thursday, June 18, 2009
First Moon Base Built By Honda Corp Aliens Astounded!
As far as the company name appears, it's every bit as smart and as sleek only in a more collusive way. Sunday, June 14, 2009
PDF is our friend. It is of course the genius extension of the PostScript Page Description Language.
Postscript describes/defines how text, lines, images (graphics) are supposed to appear on a page.
It gained prominance as an EOE (Equal Opportunity Explainer) of what's supposed to happen on a computer rendered page - kind of a dual Sherpa meets interpreter for your design exploration and intent. It functions regardless of local explored or language spoken.
Like the great and legendary comicbook artist Jack Kirby, PostScript rendering language starts in one corner and works out from there! It renders the visual commands using a precise measurement map in terms of points (of points and picas fame) - (usually) and that's good news for our understanding it!. It is however, also flexible enough to interpret/represent other measurement types and allow options we nary need with printing as our objective.
So along comes the PDF and specifically PDF X-1a which adds some print healthy restrictions. We're flyin' along as designers for print primarily, - the PDF adds a way to 'embed' the fonts we choose and use in our design in such a way that our intent is read as we intend it to be - regardless of the computer, operating system and likewise - human eyes recieving it!
Major breakthrough! But as cool as it is - sometimes a little too cutesy for basic print. We have abilities to freeze our work in option rich ways we don't even know about - but ours is a print neccesity. - Do we really need all the fru-fru options? That's where PDF X-1A comes in (specifically PDF X-1a 1.4). It simplifies things so there are no (or far fewer) mistakes in the printing phase!
As you design your pages with Serif Page Plus X3, The graphics on your hard drive are being replaced in the design/layout phase by lower resolution versions. This helps things move along much faster as you design!

PDF X-1A inclusion inside Serif Page Plus X3, eliminates the question of whether the graphics you are sending to the printer are the higher of the resolutions in existence between those used to design in Serif Page Plus X3 and that of the original on your harddrive/network server. The linking or 'standing in' of lower resolution files created by the smooth and intuitive Serif Page Plus X3 interface, are not at issue once you set the PDF X-1a preferences contained within the Serif Page Plus X3 program.
Say goodbye to prepress nightmares and hello to high productivity and effortlessly,smooth workflow!
Thursday, June 11, 2009
The Perfect Storm - Windows,Serif and Fontcraft


Tuesday, June 9, 2009
"Reverse Video" Technology
He once plainly remarked to me "ya see this? (pointing to the bandited title at the top of the page) - this is as visually communicative as it gets...and it's why I make the big bucks!Monday, June 8, 2009
The Art of Brenda Gordon

I've known Brenda for about 10 years. As privaledged as I have been in getting to know the ultra-cool person, I was also privaledged enough to have a job developing and printing images she had taken of her work. In getting to know her on an that entirely different level - I could only give pause (a little bumper between admiration and the inclination of worship), I studied her work and realized that it spoke to me in so many different ways!
I stopped by Meadowlark Gardens in Vienna,Virginia. If you've never been there you really should. It's always been a must see gem in Fairfax County but if you visit there, you will find the most incredible attraction of all - One of Brenda Gordon's exquisite murals gracing the entrance!
I thought that I could do no better with my column here on examiner.com, than to let any one curious or crazy enough to read my musings, know about this local artistic treasure - whom I have been so fortunate to call friend.
I had some questions for Brenda which I thought may be of interest to her many
fans as well as those newly discovering her work. (I was also very curious) I must admit to being a little suprised by the slightly non-glamourous,realism provided in her answers. It's one of the reasons I find her so interesting as a person!
MT : What is your earliest memory/awareness of having an interest in the arts? What single moment or event can you cite as having lead to the inspiration of your interest in art? (was it at an early age?)
BG: When I was 2 my appendix ruptured. I spent many days in the hospital. A young boy in the room with me had both his legs broken in a car accident.
My parents brought me some coloring books and crayons to keep me entertained. Every time the Doctor came in to check on the boy he would start screaming and I would color faster and faster. That is my earliest recollection some of that information was told to me by my Mother. I suppose the coloring relieved my stress when the boy screamed. It kept me occupied and all was well.
Later just about beginning High School my father would ask me from time to time "What do you want to do with your life?"
I didn't know, meanwhile I had been drawing the entire time. One day I woke up and said, "I know..I want to be an artist" From that day I worked toward fulfilling my goal.
MT: I've gone and visited some of your artwork available in public display. Your inimatable talent for using color and lighting in creating both dramatic mood and intense message is well known. What is it about a subject or study that attracts you into seeing it potentially as powerful as you will render it on canvas?
BG: Art is about creating a feeling - capturing a moment in time which often exists in the blink of an eye. I'm trying to render what happened when my viewer blinked. To me,long shadows and intense lighting appeals to our my mind's eye. I try to grab that fleeting moment - and create a mood that will speak to the fraction of a second you may have missed. - You never want to miss it - I won't let you.
MT: (laughter) - I know - I know...but still, - you add an incredible amount of detail to subject work which is not inherently there to begin with. Your artwork is a bit risky and avant gaurde in that respect. It takes a chance on the viewer's eye and ability to appreciate the subtleties. You give your viewers alot of credit - are they worthy of it?

BG: Not at all... most of my clients go by first impression of a painting - they seem to see it instantly. Although I can't tell you how many times people will call me and say "Wow! - I didn't notice this or I didn't see that and - did you put this in on purpose? " - My paintings grow on the viewer, the more they look the more they see and appreciate. I find personal satisfaction in that - a relationship ... sharing.
MT: How do you see your interpretations years from now? - do you feel you are continually growing and learning as an artist?
BG: Y'know - I look at some of my paintings and all I can think of is how I could've made them better - all I can think about is how I would change it to make it more interesting for the viewer. Other paintings I am still satisfied with, art is constantly a growing process - the more you practice hopefully, - the better you get.
MT: Which single work are you most proud of and why? (including any of your public displays and those on your website).
BG: I have to say The Hershey Park mural at the Chocolate Towne Cafe - 2500 Square feet and 22 feet high completed in 31 days. (it's HUGE! - MT ) When I saw the site in person for the first time I was terrified - " Holly Mackerel ! - what have I gotten myself into? "
All planning and correspondence were elevation drawings, the site was under construction, so when I got there and looked around I almost ( expletive)...(expletive)...(again - expletive!).
That night I called my Dad to get a pep talk, I cried, I was scared to death!
The next day I was on a cherry picker. 31 days later the mural was finished. It came out great. I overcame my fears and produced an award winning mural.
Don't take my word for it however, - check out Brenda Gordon for yourself by visiting her website HERE!
I'd like to thank Brenda for her time and consideration. I hope you get a chance to discover the rich, wonderment that is Brenda Gordon Art!!!
Monday, June 1, 2009
A Letter to Words
Gee Golly Woshadonna! - Does it ever end? - I mean...
... the answer is NO and
it's all our fault! Somewhere along the line it has to be. We just could'nt leave well enough alone could we? NOOOO! - we had to use our newfound powers! Now, - not only did we know what words sounded like and meant (many of them), but we knew what they looked like and even how to make them appear on paper!
AVARICE! - Complete and total AVARICE!!! - "Whoopee! - Look what I can do!"
Yeah - it was pretty cool! - and even cooler was our ability to to recognize words as patterns but ah haaa! That was mostly due to a conformity by consensus of learned letter forms.
Without standards of shape and form, instantaneous recognition of whole words soley by their shape would not be possible (or extremely difficult - just look at a Grateful Dead Poster). We were taught to write our letters within predetermined/acceptable parameters but what made the predetermined parameters "acceptable"?
If you can read this - Thank a Teacher...(and your Lucky Stars)!
Early on in the development of written language, the conceptual good fortune of having letters represent individual, phonetic sounds lent itself not only to the construction of known words, but the pronunciation and even translation of those unfamiliar inter-dynamically! - But it all goes back to letter construction.
Of all the typestyles available, most were accepted due to the way they looked when assembled into words. Improvements were constantly being made with many being modifications of those typefaces already in use however modified or supposedly made better so as to lend themselves more fluidly to word recognition.
But there is a vice versa effect - in fact there are several which are subjects for future entry.
Thursday, May 28, 2009
Friend or Font?
(pearl of wisdom) :
"Surround yourself with good people, delegate authority and don't interfere!".
Regardless of the quote's historical or political context (or ramifications), if you think about it, It's really true! You should surround yourself with good people, delegate authority and don't interfere -
UNLESS ...
...you're General Custer at the Battle of Little Big Horn - you're surrounded by good people, they just happen to be Indians.
- you should just play dead and let your horses run interference.
Most graphic/type artists settle down into using only a handful of fonts (or less). Often they have developed an entire style based on their familiarity with and use of certain fonts. This can be independent of any page rendering system. Over time and experience they have come to know the nature and allowances of a specific typeface - backwards and forwards - and so have surrounded themselves with good fonts, delegated authority to them and interfere only when neccessary.
Getting to know a font is much like getting to know a person. The context may be only professional at first but over time, you have them over for a tennis match and a beer (not neccessarily in that order)
Wednesday, May 27, 2009
Using Icons as Bullets
"A website is just an answering machine". He Said
The more I thought about it, the more I realized he was right. At that point in time websites were till somewhat anti-climactic in there visual delivery and every bit as stoic in their capabilities and yet, - many of those old jalopies still exist on the www.
Having the entire internet as a source of design inspiration is very cool. I often find myself visiting random websites/pages just to see how they were layed out and which editor/environment was used in their creation. The vintage is also indicated by the design elements used.
I find Google and Gmail to be perfect examples of highly effecient web design. Everything is streamlined, the most important information is broken into concise sectors - ultra-utilitarian and with rudimentary complement of graphics (which help speed things up). Everything you need however, is right there and easily found.

(above) icons are used as bullets.Point titles are bolded.
As usual, a very good example of design got me thinking. It opened the floodgates and all those thoughts from the inspiration came raging into the space of my mind like a crack-addicted chimpanzee hell bent on destruction...
...I can use this. (more often)
There are so many useful tips right in front of us! Most Page layout programs and website builders offer us templates where we just plug in or add whatever graphics we want. Customizable stylesheets and formatting is better than it ever has been before - there are at least 2000 ways to skin a cat now digitally (not that we have a need to at this moment - it might prove crucial later though).
...and it's only getting better!
Sunday, May 24, 2009
How Type Saved Civilization! (the Irish are still extremely cool though)
History is filled to overflow with victor's tale of conquest - violence echoes the intrigue of human exchange.
Type as a story teller is not only non-exempt from those wilds and throws we call history, - it is frought with them. It might in fact be a mistake to denegrate it's very nature of being one and the same. Mysteries abound - Yet those cultures and civilizations we know most about today, had the most to say by way of written language. We cannot only lay open the mysteries of the past by studying what was written about it but how it was written.
Is'nt that friggin' cool?
I am a human without neccessarily being a human-ist. I know and even kinda like some who are and some who are the same in sentiment as I am. Reason: - I guess I just don't trust you guys... apologies.(feel free to do somthing lavishly extravagant to restore my faith in you.
Drink in the largely Italian renaissance movement - I charge ye!- It's a fruity bouquet,a little more bright than sweet,lighter and more vibrant it's mood - a cornucopia of rediscovery!
...probably began with an hombre' called Marco Polo and his ultra-venturesome travels across the semi-known world. To China using the 'Silk Road' he would have legendary encounters, - the stuff that dreams and nightmares are made of and would later write about them in a book called Le livre des merveilles.

It is more than possible, that Marco Polo did not know what dragon or giant he had awakenened. Those stories and accounts were slowly divulged over generations in Italia and indeed Europe, written in any number of hands and spoken of in square,granite-columned halls and increasingly vernacular circles. It was a stone thrown and all of Europe would be a pond full of ripples.
The Chinese were written of as being the first to invent and implement block printing. The first actual printing press was devised and in use long before descriptions of it would inspire Europeans. But seeing the genius and economic benefactors of this conceptual wonder from a distant land, would initiate a progression - a ripple in the pond which would affectionately be known as the printing press.
As if in nearly complete parallel, the whole of Italy and residually that of Europe,would begin seeking out their own identity. They would seek to illuminate the former greatness of Rome in all of it's power and glory, - therby laying claim to a history as old and as rich, - as humanistically edifying as that of China itself. It is only fitting that they would look and reach into the annals of artistry to find such legitamacy.
Upon studied review of Polo's disertations, and with a sublime confidence (albiet proportionately unfounded) in the willy-nilly ascertion that the world was actually round, Christopher Columbus would be cajulted into trying an uncharted oceanic voyage to the source of a European awakening. He would find another culture, perhaps equally as interesting in all artistic and cultural respects. He would find...
The New World!
Thursday, May 21, 2009
Serif PagePlus X3
The level of our artistry never finds it's ascendency in the specific toolboxes we use. A software application find's it's utility in intent. It gives us a tool by which we achieve our artistry.
For that reason, I am attracted to a small list of bang (value) for the buck resources which have those very definite attributes and features which empower the artist for not-alota-mulah.So many of the wonderful rendering capabilities we enjoy today have by now become standards that we cannot do without. Clearly, - without giants leading the way
(Quark XPress_ and Adobe Pagemaker/Creative Suite_etc...), We might have been left in a deep,dark and unfamiliar forest or so one would think.
The unknown darkness can be exciting! It can also get kind of old -A ram's horn pronouncment of greatness becomes as easily, an enticing but eerie whisper from the darkness and murky mire of Proprietary posturings... midnight promises.
Traveling quite merrily along with us all the while, has been Serif Software and their unequalled line of "Software With Imagination"! The software is designed with imagination with your imagination in mind.
Serif's PagePlus X3 gives you all the features and flexibility of the the giant publishing programs while making it affordable for the pro and average user alike!
With Serif Software, you can build as you go -intuitively adding incredible creativity as you need to! once you do, you have the empowerment to transfer text, drawings and images between Serif programs!
I like Serif PagePlus and DrawPlus software
because of it's intent. They have built affordable software solutions which are immediately useful while keeping pace with the latest available (licensed) industry standards to create a very cool, very fun and eloquent workflow which is now powerful enough for the pros!
Tuesday, May 5, 2009
This Software allows you to have the flexibility neccessary to create powerfully personalized fonts sets with easy to use features! Begin from scratch or use preset points.
FontLab FontLabLtd aquired Fontographer
Fontlab font editors
Monday, May 4, 2009
Post Script 1 to OpenType Migration
Everything is pretty much format/support standard nowadays. You may have your work cut out for you however if you have been working in a purely adequate Mac based graphics environment, and the higher-ups from atop their mountain in P&A were sold at pricepoint on a PC based printer.
Everything is "Beans-n-Gravy" until you go to print if past formatting cannot be found or rendered correctly in the new output environment.
Adobe provided a good read for those faced with the undaunting task of "sinking" their (Postscript based) imput graphics capability with the .OT (Open Type) standards for output. A downloadable, Face to Face format transposition table here in the HOPEFULLY, helpfull following order (From Adobe Forums):
Type 1 PostScript FontName
Type 1 Mac Menu Name
Type 1 Win/PC Menu Name
Type 1 PC File Name
Prefix Type 1 Mac Outline File Name
Matching OpenType format font
Matching OpenType format
Mac Menu Name
Matching OpenType format Win/PC Menu Name
Then there is also the output solution like the HP Multiple Product Adobe PostScript Printer Driver which supports a quasi extensive list of HP products. This is mainly for those graphics departments which use higher quality, inhouse/end-process printers for proofing before,during and after flight.
A much simpler solution available from FontLab is called TransType.
This Universal font format converter for Mac and Windows. Versions SE 2.5.1 and Pro 3.0.2., allows you to convert practically any font into any other format on Mac and PC.
What might the advantages of using TransType Pro be?In my experience, any product that a manufacturer purports to be 'universal' is either too ambitious/too soon in supports, too proprietory or it quietly and efficiently delivers a suprisingly, useful result. The latter fits FontLab's TransType.
Universal is the prefacing key word for this fontlab product and it speaks to ease of use as well as support. For Mac: Mac OS 9.2 with CarbonLib 1.6+ or Mac OS X (10.3 or higher is recommended), Intel-based Mac OS X(* visit FontLab site for details)
For Windows: Microsoft Windows OS (95/98/ME/NT/2000/XP).
Perhaps most important are the encoding conversions which read and convert Unicode, ANSI, ASCII, among many others (international etc...16 for Microsoft,23 for Mac) It is a simple converter environment and interface which already the most standard features and preferences checked and yet is fully customizable!
FontLab has designed a solid, options and features-rich beast of a font conversion tool that is mainly for converting from the major pre-OpenType (TT,GX) to OpenType /PS standard.
The interface is well designed, a familiar layout of font manager and conversion tool which thankfully makes no grandios assumptions. A typical scenario (after lightning quick install) would be to open the program,choose a system font for conversion and then save it to the same or any other folder you create. FontLab TransType has batch and font family save features which once preferences are set, allow for codepage and script exactitude as well as maximized glyph/outline transference.

